Skyrocketing website, traffic is simple
They'll come if you develop it
Blah, blah, blah
If we were to provide even more traffic to our site, we'd reinforce our sales, I'm convinced it's safe to state that we all bought into that crap. On the surface, it seems reasonable. Assessing that idea a tiny bit better under a microscopic lens, it does not hold up.
I can not begin to tell you precisely how frequently I have truly talked with company owners who had essentially managed to drive massive amounts of visitors to their web sites. The issue was the traffic wasn't converting into sales. The elephant in the room at this juncture is, why isn't the traffic changing.
The best starting place is by appraising the quality of traffic that's currently visiting your site. My mother instructed me to never ever presume. Well mom, please forgive me, I'm going to take the leap into the dark and do so anyhow. I am going to assume that you have Google Analytics on your website which you can track where your traffic is originating.
If for some peculiar reason you are not presently tracking the traffic coming to your website, shame on you. The more you understand about your traffic and what your site visitors are doing the better off you are going to be.
If you're presently tracking your traffic, start by seeing where your traffic is coming from. If you find that the majority of traffic is coming from a PAY-PER-CLICK project that you are running as an example, you have 2 alternatives:
1. Take a look at your PAY-PER-CLICK projects quality scores. If you have a low score, change your landing page.
2. You can double check your keywords and modify them also.
At the day's end it comes down to tracking your traffic, and making sure it is targeted. Split test different landing pages, headlines, products, for example. It all boils down to testing, testing and more testing.
So get out there and start testing right now.
They'll come if you develop it
Blah, blah, blah
If we were to provide even more traffic to our site, we'd reinforce our sales, I'm convinced it's safe to state that we all bought into that crap. On the surface, it seems reasonable. Assessing that idea a tiny bit better under a microscopic lens, it does not hold up.
I can not begin to tell you precisely how frequently I have truly talked with company owners who had essentially managed to drive massive amounts of visitors to their web sites. The issue was the traffic wasn't converting into sales. The elephant in the room at this juncture is, why isn't the traffic changing.
The best starting place is by appraising the quality of traffic that's currently visiting your site. My mother instructed me to never ever presume. Well mom, please forgive me, I'm going to take the leap into the dark and do so anyhow. I am going to assume that you have Google Analytics on your website which you can track where your traffic is originating.
If for some peculiar reason you are not presently tracking the traffic coming to your website, shame on you. The more you understand about your traffic and what your site visitors are doing the better off you are going to be.
If you're presently tracking your traffic, start by seeing where your traffic is coming from. If you find that the majority of traffic is coming from a PAY-PER-CLICK project that you are running as an example, you have 2 alternatives:
1. Take a look at your PAY-PER-CLICK projects quality scores. If you have a low score, change your landing page.
2. You can double check your keywords and modify them also.
At the day's end it comes down to tracking your traffic, and making sure it is targeted. Split test different landing pages, headlines, products, for example. It all boils down to testing, testing and more testing.
So get out there and start testing right now.
About the Author:
This post is reliant on an article composed by internationally famous advertising consultant Tim Beachum creator of 4th Generation Communications. It is suggested that you have a look at the article entitled, "Increasing Site Traffic Doesn't Mean Increasing Sales. " You may similarly discover a large amount of superb advertising ideas for your company, with countless done for you promoting services.
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