Pre Production For Your Corporate Video

By Conor O'grady


The process of filming is a lengthy one and incorporates a great deal more planning and preparation than one may suspect. From my past experience if this is not organised well, a lot can go wrong. In a group there are plenty of concepts and opinions flying about and if these are not thought through, organised and communicated, the end product will not be a success.

When researching ways to make this pre-production process smoother and more efficient for the future, I narrowed the steps down these few, including scripting, storyboarding, and a treatment to ensure the final intentions of the project are clear.

Scripting and storyboarding are fairly similar, one dealing with the people/person being filmed and the other dealing with those behind the camera, shooting the action. Storyboarding allows for a visual for the different shots that will used throughout filming, so that everyone included has a clear idea of what the final product will look like shot by shot, and also so that shooting on the day runs smoothly.

Scripting and storyboarding are fairly similar, one dealing with the people/person being filmed and the other dealing with those behind the camera, shooting the action. Storyboarding allows for a visual for the different shots that will used throughout filming, so that everyone included has a clear idea of what the final product will look like shot by shot, and also so that shooting on the day runs smoothly.

A treatment is all about outlining the aim and the intentions of the project. This is so that everyone involved knows the final goal for the film. The treatment is important for communication between all stages of the process for everyone involved. I cannot stress enough how important it is to have the whole team on the same page an working together.

Another important part of pre-production is to create a treatment outlining the aim of the project and intentions so that everyone involved knows what the final goal is. As I have previously said and cannot stress enough how vital it is to have everyone on the team on the same page and working together.




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