4th Generation Communications is among the industries movers and shakers in Web Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We live in the digital age and our clients are being engulfed by information on a daily basis. Clients are being hit with text ads, photographs, banners and of course videos. The number of businesses fighting for clients attention is skyrocketing.
As entrepreneurs it is our job to keep our clients attention as long as possible. We have got to create content that draws them in and keeps them.
Videos tend to be slightly harder than different kinds of advertising such as banners, text advertisements, and images. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Usually we cannot force our clients to click on our video to watch it, it is absolutely up to them.
Two Things That Will Get Your Prospects To Click On Your Video
There are two crucial aspects you have got to get right to increase the odds of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be interesting to them. If they look at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under one minute will get played more frequently than a video that is two to three minutes. Although 3 minutes might not seem like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size companies are so busy stressing about the day-to-day activities that they forget about things such as brand naming. This is a crucial facet of your marketing program and will be taken seriously, because in the long run it will skyrocket your ROI.
We live in the digital age and our clients are being engulfed by information on a daily basis. Clients are being hit with text ads, photographs, banners and of course videos. The number of businesses fighting for clients attention is skyrocketing.
As entrepreneurs it is our job to keep our clients attention as long as possible. We have got to create content that draws them in and keeps them.
Videos tend to be slightly harder than different kinds of advertising such as banners, text advertisements, and images. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Usually we cannot force our clients to click on our video to watch it, it is absolutely up to them.
Two Things That Will Get Your Prospects To Click On Your Video
There are two crucial aspects you have got to get right to increase the odds of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be interesting to them. If they look at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under one minute will get played more frequently than a video that is two to three minutes. Although 3 minutes might not seem like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size companies are so busy stressing about the day-to-day activities that they forget about things such as brand naming. This is a crucial facet of your marketing program and will be taken seriously, because in the long run it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to drive traffic to your site. Explainer videos are also another excellent way to boost your leads.
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